Focus on: Rawan Rihan - Floral Director: Stone Fox Bride
Stone Fox Bride was voted "Best Anti-Bridezilla Bridal Showroom" by Time Out New York, 2012. It really is the place if you're looking for an alternative to the usual fare. Whether it's rock n'roll or a laid back style you're after, Stone Fox Bride will make your alternative wedding dreams come true.
Here at Serendipity we got to chat with Rawan about starting out, influences and life at Stone Fox Bride.
Here at Serendipity we got to chat with Rawan about starting out, influences and life at Stone Fox Bride.
I actually discovered Stone Fox Bride through pinterest and instagram and was blown away by their aesthetic! I love their vibe and thought to my self “MY PEOPLE!!” and knew I needed to work with them. Dreams do come true!
How did you get into floristry?
A pretty amazing flowershop +whiskey bar known as the Sycamore down the street from my apt in Ditmas Park were in need of a florist. As a designer + artist, I thought it would be amazing to work with a new medium, and thought it would be a healthy inspiration to zen out and create arrangments all day. The end of the day always feels better when you create something with good energy, no matter what material it is.
How did you get into floristry?
A pretty amazing flowershop +whiskey bar known as the Sycamore down the street from my apt in Ditmas Park were in need of a florist. As a designer + artist, I thought it would be amazing to work with a new medium, and thought it would be a healthy inspiration to zen out and create arrangments all day. The end of the day always feels better when you create something with good energy, no matter what material it is.
What was your first floristry job?
At Sycamore …
Where do you get inspiration for your floral designs?
Inspiration comes from my mood and painting. Just like painting, you pick your palette and textures and just dive in, and let it evolve organically into its own.
How would you describe your style? Relaxed, luscious
What is the craziest wedding/project you've been asked to do?
Probably an avant-garde backdrop for a wedding ceremony on the beach in Montauk. I used a clothing rack for structure, and tied different ethereal fabrics together and styled a dreamcatcher to this structure, it looked pretty surreal and magical with the ocean behind and the fabrics and feathers blowing in the breeze.
What are your favorite flowers?
I love Juliet Roses, they smell so sweet and are full of spiraling luscious petals. I am also crazy for Café au lait Dahlias, Ranunculus, Anemones, basically all Wildflowers also like Queen Anne’s Lace and wild berry branches.
What advice would you give to anyone looking to improve their flower arranging skills?
Keep it loose and relaxed, and stay away from symmetry! Also, find some cool antique-y vessels, they can be a great starting point for mood and really adds to the bouquet!
What's on your current playlist?
Lou Reed, Kurt Vile, Luke Temple, Dirty Beaches, Ducktails, Deerhunter, Blood Orange, Fancy Colors, Chappo, Jeff Taylor, Monogold, Julianna Barwick, Vetiver, Devendra Banhart, M. ward, Lucius, the Eagles, the Rolling Stones, Simon + Garfunkel and Fleetwood Mac… I could go on… Music is another huge inspiration for me!

Do you have a favorite designer?
I don’t have one particular favorite designer, but I am obsessed with Stone Fox Bride’s new dress collection! As for other designers I really feel Givenchy + Rodarte. Their collections are loaded with inspiration.
The Rodarte Sisters
What’s your favorite New York bar/hangout? I love Rockwood Music Hall in the LES in Manhattan, great talent and good vibes.
Do you have a favorite artist? As for current artists, I love Brad Kunkle, Diego Gravinese, and Carly Waito. Also, I’ve always been huge fan of Klimt, Shiele, and Van Gogh. There are some really cool installation artists that are amazing such as Berndnaut Smilde and Sam Taylor-Wood.
Diego Gravinese, oil painting
What’s your favourite film? I love “Roman Holiday”, nothing beats the classics.
Amazing thank you Rawan!
http://www.stonefoxbride.com/
http://www.stonefoxbride.com/


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